Writer’s Tip 3: Author Events When you get your book published, whether self or traditional, you now have a product to promote and sell. Actually, you have two products, your work and yourself. In the excitement of seeing the book in print, it is easy to forget the second half of this equation. You, the writer, are very much on display. The way you dress, the way you speak and the way you act will make or not make sales when you are adressing an audience in person. Equally, the way you present yourself on the internet also has a bearing on your sales.
Find your personality, that part of you with which you are most comfortable and which you feel is the most appealing to others. Showcase that part of you. If you like that one on one engagement with others, decide your best approach and use that. Every event gives you an opportunity to hone your skills. to notice what works and what does not. If you can, take a friend with you to sit in the audience and monitor the response. Discuss the good and bad so that the next time you are more effective.
The same is true of your internet exposure. Pay attention to what works and what does not. What gets you more followers and what just sits on the page and receives no notice.
Keep in mind also, that your readers take the time and the money to buy your books. They make that choice for a reason. Someway, somehow you have touched them, made them want to hear what you have to say. Value and respect that and you will build an audience that waits for your next book.